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Matrice D Ansoff Pdf Download

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MessagePosté le: Ven 26 Aoû - 07:06 (2016)    Sujet du message: Matrice D Ansoff Pdf Download Répondre en citant

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This involves extending the product range available to the firm's existing markets. There are numerous options available, such as developing new products or opening up new markets, but how do you know which one will work best for your organization? This is where you can use an approach like the Ansoff Matrix to think about the potential risks of each option, and to help you devise the most suitable plan for your situation. Diagram showing the Ansoff Matrix . From "Strategies for Diversification" by H. Market Penetration Product Development With this approach, you're trying to sell more of the same things to the same market. Sponsored Links Toolkit Leadership Skills (59) Team Management (270) Strategy Tools (129) Problem Solving (40) Decision Making (49) Project Management (64) Time Management (61) Stress Management (61) Communication Skills (135) Creativity Tools (2Cool Learning Skills (4Cool Career Skills (174) My Learning Plan Add Article to My Plan Save My Plan Recently Added ({{outOfPlpItems}}) {{latestItems.length}} {{item.rmtitleshort}} {{item.pgrname}} My Learning Plan Page Find Out More .

Market penetration[edit]. In diversification an organization tries to grow its market share by introducing new offerings in new markets. .. "Mind Tools" is a registered trademark of Mind Tools Ltd. Here you might: Develop a new marketing strategy to encourage more people to choose your product, or to use more of it. (1957) 'Strategies for Diversification,' Harvard Business Review, Volume 35, Issue 5, October 1957. Here you might: Target different geographical markets at home or abroad.

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